After seeing our work with Whiskey Rose, the crew at Spanky’s Saloon hit us up to bring their vision to life. Leaning fully into the dive bar aesthetic, they wanted a brand that didn’t take itself too seriously—something playful, a little rowdy, and full of character. During the branding process, they landed on Spanky the Armadillo as their official mascot, setting the tone for the entire identity. To match the vibe, we pulled inspiration from old-school Reno and Vegas signage, creating a look that feels right at home under neon lights and a night full of bad decisions.
